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What will not happen if I don’t do it?

• 11.09.2016
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• 5418
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• Anna K. (Russia)

When a certain while ago I was working in retail, I actively studied marketing and management. In one of books I found 4 remarkable questions that helped understand whether one or another decision should be taken. Here they are:

1. What will happen if I do it?
   1. What will not happen if I do it?
   2. What will happen if I don’t do it?
   3. What will not happen if I don’t do it?

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